Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Kiss My Gas Scooters
Practical Provider Pete is a middle-aged, family-oriented individual who prioritizes affordability, reliability, and value for money. He seeks practical solutions for his family's transportation needs and recreational activities, preferring trusted local businesses over anonymous online sellers. Pete is always looking for smart, informed purchases that provide tangible benefits without breaking the bank.
Demografía
Profesión
- •Overseeing daily operations
- •Managing departmental budgets
- •Ensuring efficiency and productivity
Psicografía
Metas y Objetivos
- •Find affordable and reliable transportation solutions
- •Provide fun, outdoor activities for his children
- •Save money on daily commutes
- •Make smart, informed purchases
Valores
- •Practicality
- •Self-reliance
- •Providing for his family
- •Value for money
- •Reliability
- •Trust in expert advice
- •Strong customer service
Frustraciones
- •Lack of time for extensive maintenance
- •Distrust of anonymous online sellers
- •Budget limitations for premium brands
- •Worry about unknown brand reliability
- •Difficulty finding trusted sources for parts and service
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Online reviews (Google, forums)
- •Word-of-mouth
- •Local business reputation
- •BBB ratings
Hábitos de Compra
- •Researches products extensively online
- •Compares prices and value
- •Prefers to visit physical stores for major purchases
- •Values businesses with knowledgeable staff and good service
- •Influenced by discounts (multi-unit, military)
Cómo Ayuda la Marca
Kiss My Gas Scooters helps Practical Provider Pete by offering affordable and reliable solutions for both commuting and family recreation, backed by a trusted, local family-run business with expert staff and post-sale support. This saves him time, ensures he makes smart purchases, and aligns with his values of practicality and providing for his family.
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