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Perfil del Buyer Persona
Islamic Moments
Amina is a professional, UK-based woman in her 30s who values her Islamic faith and seeks to integrate it seamlessly into her modern, Western lifestyle. She has a mid-to-high income and a discerning eye for quality and design. She looks for premium, aesthetically pleasing products that reflect her identity and help her celebrate her traditions with sophistication.
Demografía
Profesión
- •Developing marketing strategies
- •Managing creative campaigns
- •Overseeing team projects
Psicografía
Metas y Objetivos
- •Celebrate her faith and cultural traditions meaningfully and aesthetically
- •Maintain strong connections with family and friends through thoughtful gestures
- •Ensure her home and celebrations are a stylish reflection of her identity
- •Integrate Islamic faith beautifully into her modern, Western lifestyle
Valores
- •Islamic faith and heritage
- •Clean, contemporary design and aesthetics
- •Quality, craftsmanship, and authenticity
- •Ethical and sustainable production (e.g., FSC accredited board)
- •Uniqueness and personal expression in products
Frustraciones
- •Difficulty finding high-quality, modern Islamic products that are not generic or mass-produced
- •Struggling to find stationery and decor that matches her contemporary aesthetic in mainstream stores
- •Seeking guidance on traditional etiquette, like appropriate Eid card greetings
- •Limited time for extensive searching for niche, high-quality products
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Lifestyle blogs about modern Islamic living (e.g., 'Muslim Mummy')
- •Influencers and brands aligning with her aesthetic and values
- •Direct brand websites for product research and 'About Us' pages
- •Online communities and forums for trusted recommendations
Hábitos de Compra
- •Researches brands and reads reviews thoroughly before buying
- •Loyal to brands providing consistent quality and excellent service
- •Willing to pay a premium for products meeting her high standards and values
- •Prefers online shopping, often directly from brand websites
Cómo Ayuda la Marca
Islamic Moments provides Amina with high-quality, design-led Islamic stationery and decor that perfectly matches her contemporary aesthetic and ethical values. This saves her time and frustration, allowing her to celebrate her faith and connect with loved ones authentically and stylishly, reinforcing her connection to the brand as a trusted resource.