Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Silhouette Stylez
    Idioma:en

    Perfil del Buyer Persona

    Silhouette Stylez

    Chloe is a style-conscious socialite who loves to express her personality through fashion. She seeks trendy, body-flattering clothing that makes her feel confident and helps her stand out at social events. Active on social media, she values accessible fashion that aligns with the latest trends and empowers her self-expression.

    Demografía

    Edad:28
    Género:Female
    Educación:Bachelor's Degree
    Familia:Single
    Ingresos:Medio
    Ubicación:Urban/Suburban US

    Profesión

    Rol:Young Professional (Creative/Retail)
    Industria:Fashion/Retail/Creative
    Responsabilidades:
    • Keeping up with industry trends
    • Engaging with social media communities
    • Managing personal finances and budget for fashion

    Psicografía

    Metas y Objetivos

    • To maintain a trendy and versatile wardrobe that allows her to stand out at social events, from brunch to nights out
    • To find clothes that flatter her figure and make her feel attractive and empowered

    Valores

    • Self-expression, confidence, and body positivity
    • Believes fashion is a primary way to convey her personality
    • Supports Black-owned businesses

    Frustraciones

    • Finding trendy clothes that are both stylish and flattering for her body type at an affordable price
    • Dealing with poor customer service, slow shipping, and inflexible return policies from online boutiques
    • The frustration of items selling out quickly before she can complete her purchase

    Comportamiento Online

    Redes Sociales

    • Instagram
    • TikTok

    Fuentes de Información

    • Social media trends and influencers
    • Fast-fashion brands
    • Direct-to-consumer apparel brands

    Hábitos de Compra

    • Savvy online shopper who is active on social media platforms
    • Likely to make impulse purchases, especially for new arrivals or limited-time offers
    • Uses 'buy now, pay later' services for financial flexibility
    • Reads reviews but might risk negative customer service for highly desirable items

    Cómo Ayuda la Marca

    Descripción:

    Silhouette Stylez directly appeals to Chloe's desire for trendy, figure-flattering clothing that allows her to express herself. The brand provides the 'snatched' look she wants with its body-conscious designs and shapewear options, offering accessible fashion that keeps her on-trend and confident for any social event.

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