Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Tiles4Less
David is a UK homeowner, typically between 30 and 55, who is practical, hands-on, and enjoys DIY projects. He's either renovating his own home to improve his living space or updating a property for rental or resale. He seeks quality and value for money, aiming to achieve stylish results without exceeding his budget.
Demografía
Profesión
- •Managing home renovation projects
- •Budgeting for household expenses
- •Researching and sourcing materials
Psicografía
Metas y Objetivos
- •Successfully complete renovation projects on time and within budget
- •Improve home environment and potentially increase its value
- •Achieve professional-looking and stylish results from DIY efforts
Valores
- •Financial prudence and getting a good deal
- •Quality and durability balanced with cost-effectiveness
- •Honesty and transparency from brands
- •Personal achievement from completing projects
Frustraciones
- •High cost of home renovation
- •Worries about unexpected expenses and costly mistakes
- •Difficulty trusting online product images
- •Feeling overwhelmed by the number of choices
Comportamiento Online
Redes Sociales
- •Facebook (DIY groups)
- •YouTube (DIY tutorials)
- •Reddit (r/DIYUK)
Fuentes de Información
- •DIY and budget renovation blogs
- •Online forums (BuildHub)
- •Product reviews and testimonials
- •Expert advice from customer service
Hábitos de Compra
- •Prioritizes affordability and value for money
- •Relies heavily on customer reviews and social proof
- •Orders samples before making large purchases
- •Compares prices extensively across different suppliers
Cómo Ayuda la Marca
Tiles4Less directly addresses David's core challenges by offering a wide selection of tiles at "unbeatable prices" and clear pricing. The positive customer reviews and excellent service rating provide the social proof he needs, while phone and WhatsApp support offer expert advice. Fast and reliable delivery ensures his project stays on schedule.
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