Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Mila Silver
    Idioma:en

    Perfil del Buyer Persona

    Mila Silver

    Sofia is a discerning professional living in an urban setting, who curates her life with quality and purpose. She values sustainability, timeless design, and craftsmanship, seeking accessories that reflect her minimalist aesthetic and ethical considerations. She aims to express her personal style with meaningful, durable pieces.

    Demografía

    Edad:30-50
    Género:Female
    Educación:University Degree
    Familia:Single
    Ingresos:Medio-Alto
    Ubicación:Urban and suburban areas in Scandinavia, Europe, and North America

    Profesión

    Rol:Design or Tech Professional
    Industria:Creative and Professional Services
    Responsabilidades:
    • Innovating and executing creative projects
    • Providing expert consultation in specialized fields
    • Managing project timelines and client expectations

    Psicografía

    Metas y Objetivos

    • Build a curated and versatile wardrobe of high-quality staples, including accessories
    • Feel polished and confident in her everyday life without being flashy
    • Express her personal style through unique, meaningful pieces that reflect her minimalist aesthetic

    Valores

    • Quality, longevity, and timeless design over fast fashion
    • Sustainability and ethical production
    • Authenticity and craftsmanship

    Frustraciones

    • Poor quality and environmental impact of fast-fashion jewelry
    • Traditional luxury jewelry brands being too expensive, old-fashioned, or ostentatious
    • Finding modern, minimalist, well-made jewelry suitable for daily wear and special occasions

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest

    Fuentes de Información

    • Online design and minimalist fashion blogs
    • Brand websites with compelling stories and detailed product info
    • Peer recommendations and reviews

    Hábitos de Compra

    • Researches brands online and reads reviews thoroughly
    • Willing to pay a premium for design and quality
    • Makes purchases for self-reward and thoughtful gifts
    • Prefers seamless and aesthetically pleasing online shopping experience

    Cómo Ayuda la Marca

    Descripción:

    Mila Silver directly meets Sofia's needs by offering beautifully crafted, timeless silver jewelry that aligns perfectly with her minimalist style and values. The brand solves her frustration with disposable accessories by providing high-quality, durable pieces that she can wear daily, all while resonating with her desire for authenticity and craftsmanship.

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