Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Ibn Al Jebouri Perfumes
The Scent Connoisseur is a discerning fragrance enthusiast who is passionate about collecting unique, high-quality perfumes. They value authenticity and cultural heritage in their olfactory journey, actively seeking out independent brands that offer potent, long-lasting scents with a compelling story. They view fragrance as a personal expression and an art form, always looking for a signature scent that truly stands out.
Demografía
Profesión
- •Innovating and problem-solving in their respective fields
- •Managing projects and teams
- •Continual learning and skill development
Psicografía
Metas y Objetivos
- •To discover a unique signature scent that stands out
- •To build a curated collection of high-quality, long-lasting perfumes
- •To connect with a community of like-minded fragrance lovers
- •To find scents that evoke emotion and create lasting memories
Valores
- •Authenticity, craftsmanship, and cultural heritage
- •Quality, longevity, and uniqueness in fragrances
- •Personal story and craftsmanship behind a brand
- •Self-expression through scent
Frustraciones
- •Mainstream designer fragrances that are overpriced, generic, and have poor longevity
- •Difficulty finding authentic, high-quality Arabian perfumes outside of the Middle East
- •Being overwhelmed by the sheer number of niche brands and needing trusted sources
- •A desire for approachable yet authentic oud fragrances that aren't overly medicinal
Comportamiento Online
Redes Sociales
- •TikTok
- •YouTube
- •Fragrance forums (e.g., Reddit's r/fragrance)
Fuentes de Información
- •YouTube reviews by fragrance influencers
- •Fragrance forums and communities (e.g., Reddit's r/fragrance)
- •Blog posts about perfumes
- •Peer recommendations
Hábitos de Compra
- •Conducts extensive research before purchasing
- •Likely purchases smaller sizes or sample sets first
- •Willing to invest in niche hobbies and luxury goods that offer high value
- •Prioritizes authenticity and quality over mass-market brands
Cómo Ayuda la Marca
Ibn Al Jebouri Perfumes offers The Scent Connoisseur authentic, high-concentration Arabian fragrances with exceptional longevity and unique profiles. The brand's personal story and cultural connection resonate with their values, while accessible trial sizes and positive reviews from trusted sources help them confidently explore and acquire desired scents, addressing their need for quality, authenticity, and unique self-expression.
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