Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
The Travel Pawket
Sophie is a modern professional who cherishes her dog as a family member. She leads an active lifestyle that often involves travel and outings with her canine companion. Sophie values high-quality, aesthetically pleasing, and safe products for her pet, reflecting her own discerning tastes and dedication to her dog's well-being.
Demografía
Edad:32
Género:Female
Educación:University Degree
Familia:Single/Partnered, treats dog as child
Ingresos:Alto
Ubicación:North America
Profesión
Rol:Marketing Specialist
Industria:Technology
Responsabilidades:
- •Managing digital marketing campaigns
- •Analyzing market trends
- •Collaborating with design teams
Psicografía
Metas y Objetivos
- •Integrate her dog into all aspects of her life, including travel and social outings.
- •Ensure her dog's safety, comfort, and happiness at all times.
- •Find pet products that align with her modern and clean aesthetic.
Valores
- •Quality and durability in pet products
- •Aesthetics and modern design
- •Pet safety and well-being
- •Ethical brand practices
Frustraciones
- •Difficulty finding stylish yet functional and safe pet travel gear
- •Her dog's travel anxiety during car rides or flights
- •Concerns about her dog's safety during car travel
- •Navigating airline regulations for pet travel
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Pet influencer accounts
- •Design-focused lifestyle blogs
- •Customer reviews and photos
- •Online pet communities
Hábitos de Compra
- •Conducts thorough research before significant purchases
- •Values strong branding and user-generated content
- •Willing to pay a premium for quality, safety, and design
- •Loyal to brands offering excellent customer service
Cómo Ayuda la Marca
Descripción:
The Travel Pawket addresses Sophie's needs by offering stylish, safe, and comfortable pet travel products that seamlessly blend with her aesthetic, providing peace of mind and enhancing her pet's well-being during journeys.
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