Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
The Las Vegas Book
Richard is an established professional, typically in a business or executive role, who holds a deep appreciation for history, quality craftsmanship, and exclusivity. He has a strong personal or professional connection to Las Vegas and seeks authentic, high-quality resources that delve into the city's rich legacy. He values tangible items that tell a story and reflect his discerning taste.
Demografía
Profesión
- •Strategic decision-making and leadership
- •Managing investments and business ventures
- •Networking and relationship building
- •Overseeing company operations
Psicografía
Metas y Objetivos
- •To own the most authoritative and comprehensive account of Las Vegas history
- •To acquire a unique, sophisticated conversation piece for his home or office
- •To connect with a place that holds personal significance
- •To add a rare, limited-edition item to his collection that will appreciate in value
Valores
- •Authenticity and historical accuracy
- •Quality craftsmanship and exclusivity
- •Tangible goods with lasting value and a story
- •Discernment and expertise in products
Frustraciones
- •Abundance of superficial, tourist-focused content about Las Vegas
- •Difficulty in sourcing historically accurate and high-quality memorabilia
- •Finding unique and meaningful gifts for peers who share his appreciation for the city
Comportamiento Online
Redes Sociales
- •Instagram (for visual hobbies like architecture, design, travel)
- •Facebook groups or forums dedicated to history, collecting, or Las Vegas
Fuentes de Información
- •Quality news sites (e.g., Forbes)
- •Business publications
- •Professional networks like LinkedIn
- •Authoritative reviews and literary publications
- •Specialized history/collecting forums
Hábitos de Compra
- •Is a considered purchaser, not an impulse buyer
- •Researches products and reads authoritative reviews before purchase
- •Seeks to understand the story behind a product's creation
- •Willing to pay a premium for quality and exclusivity
- •Acquires collector's items and definitive works
Cómo Ayuda la Marca
The Las Vegas Book directly caters to Richard's need for an authentic, high-quality historical resource, presented as a luxury collector's item. It provides him with the definitive story of Las Vegas, satisfying his intellectual curiosity and desire for exclusivity, while also serving as a prestigious display piece that aligns with his sophisticated taste and personal connection to the city.
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