Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
hangerpakistan
Zayn is a young, style-conscious individual living in urban Pakistan. He sees fashion as a crucial form of self-expression and is always looking to stay ahead of trends without breaking the bank. He aims to look confident and fashionable in his daily life, whether at university or with friends.
Demografía
Profesión
- •Study and attend classes
- •Work in an entry-level position (if applicable)
- •Maintain a social life
Psicografía
Metas y Objetivos
- •Maintain a stylish, contemporary wardrobe that keeps up with trends
- •Look good and feel confident in daily life
- •Be seen as fashionable and in-the-know among peers
Valores
- •Style as a form of self-expression and individuality
- •Staying current with fashion trends
- •Comfort and practicality in clothing
- •Affordability and value for money
- •Authenticity and belonging to a modern community
Frustraciones
- •Finding fashionable clothing that is both affordable and of decent quality
- •Poor fabric or fit from other low-cost brands
- •Complicated online shopping experiences
- •Worries about difficult return processes for online purchases
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Local and international fashion influencers and brands
- •Peer reviews and customer testimonials
- •New arrivals and seasonal collection announcements
Hábitos de Compra
- •Looks for deals and special offers
- •Is an impulsive buyer for new, trendy items at good prices
- •Values a seamless shopping experience from browsing to checkout
- •Checks reviews before making a purchase
- •Appreciates easy exchanges and returns
Cómo Ayuda la Marca
Hanger Pakistan provides Zayn with access to trend-driven, fast-fashion pieces at an affordable price, allowing him to express his style confidently. The brand addresses his fears by offering quality fabric and clear exchange policies, while fulfilling his aspirations to be bold and ahead of the curve, making him feel like he is setting trends.
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