Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Go Ride Shoes
The Practical Achiever is a young, budget-conscious individual who prioritizes functionality, comfort, and modern style in their footwear. They seek versatile shoes that can be worn for various occasions, from college to casual outings or light sports, without compromising on quality or affordability. They are savvy shoppers who research extensively to find value for money.
Demografía
Profesión
- •Managing daily tasks
- •Studying or working entry-level jobs
- •Engaging in social activities and light sports
Psicografía
Metas y Objetivos
- •To find versatile footwear for multiple occasions without buying many pairs
- •To stay stylish and current without overspending
Valores
- •Practicality
- •Functionality
- •Durability
- •Comfort
- •Affordability
- •Modern Style
- •Transparency and Quality
Frustraciones
- •Expensive or poor quality shoes that wear out quickly
- •Sacrificing comfort for style (or vice-versa)
- •Difficulty finding versatile footwear from one reliable brand
Comportamiento Online
Redes Sociales
- •YouTube
Fuentes de Información
- •Product reviews (online)
- •YouTube unboxing videos
- •E-commerce platform reviews
- •Lifestyle and fashion influencers
Hábitos de Compra
- •Thorough online research before buying
- •Reads reviews and watches unboxings
- •Compares prices across e-commerce platforms
- •Responsive to discounts and promotions
- •Prefers shopping on major e-commerce sites and brand websites
Cómo Ayuda la Marca
Go Ride Shoes helps the Practical Achiever by offering a wide variety of trendy and classic footwear styles at affordable prices, ensuring quality and comfort. The brand's emphasis on being a reliable Indian manufacturer builds trust, and its versatile collections allow this persona to find all their footwear needs in one place, saving them time and money, and empowering them to make informed decisions.
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