Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Geetanjali
This persona, let's call her Priya, is a British Asian woman living in London, deeply connected to her cultural heritage. She actively participates in family and community celebrations, for which she seeks authentic, high-quality, and stylish Indian and Pakistani attire for herself and her family. She values traditions and appearance, and while she's digitally savvy, she often prefers the tactile experience of in-store shopping for significant purchases.
Demografía
Profesión
- •Manages household and family finances
- •Organizes family events and cultural celebrations
- •Makes purchasing decisions for family apparel
Psicografía
Metas y Objetivos
- •To find beautiful, well-made, and stylish outfits for herself and her family for specific events (weddings, parties, festivals)
- •To look fashionable and appropriate for cultural occasions, often seeking outfits that make a statement
- •To maintain a strong connection to her cultural heritage through fashion
Valores
- •Family, community, and the celebration of cultural and religious traditions
- •Authenticity and heritage in fashion choices
- •Quality and appearance at social gatherings
- •Trustworthiness and good customer service
Frustraciones
- •Difficulty finding high-quality, authentic South Asian designer wear in the UK without traveling abroad
- •Worry about inconsistent sizing and quality when shopping online for traditional attire
- •Risk of poor customer service when making significant purchases
- •Lack of convenient access to a wide variety of traditional clothing options locally
Comportamiento Online
Redes Sociales
- •Facebook (community groups)
- •WhatsApp (family/friend groups)
Fuentes de Información
- •Instagram for trend discovery and brand showcases
- •Recommendations from friends and family (word-of-mouth)
- •UK-based Asian fashion bloggers and lifestyle influencers
- •Online reviews for physical stores
Hábitos de Compra
- •Browses online for inspiration (Instagram, Pinterest) but prefers to buy high-value items in-store to check quality and fit
- •Plans purchases around upcoming events (weddings, festivals, parties)
- •Motivated by sales and discounts for high-quality items
- •Values a personalized shopping experience with helpful staff
Cómo Ayuda la Marca
Geetanjali helps Priya by offering a convenient, local destination for authentic, high-quality Indian and Pakistani attire for the entire family. It alleviates her frustration of sourcing traditional wear by providing a trusted physical store where she can ensure fit and quality, supported by staff who understand her cultural needs, ensuring she and her family look perfect for every important occasion.
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