Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
GALLEON
Chloe is a white-collar professional with high disposable income who enjoys exploring the world of fine wines. She values quality and discovery, often seeking out unique bottles to enhance her home dining and entertaining experiences. She aims to move beyond mainstream selections and trusts expert recommendations for her wine purchases.
Demografía
Profesión
- •Managing projects
- •Client relations
- •Strategic planning
- •Financial oversight
Psicografía
Metas y Objetivos
- •To explore the world of wine beyond mainstream selections
- •To find interesting, high-quality wines to enjoy at home
- •To serve exceptional wines to guests
Valores
- •Quality over quantity
- •Discovery and education about wine
- •Social status and prestige associated with fine wines
- •Convenience of home delivery
Frustraciones
- •Feeling uninspired by limited selections at local liquor stores
- •Finding reliable information and access to exclusive, higher-quality wines
- •Lack of direct access to wines typically available only to trade professionals
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Wine experts and influencers (e.g., The Sparkling Winos)
- •Curated sections on brand websites (e.g., '90+ points' collections)
- •Wine reviews and articles
Hábitos de Compra
- •Purchases online directly from brands for home delivery
- •Trusts recommendations from experts and influencers
- •Willing to pay more for quality and exclusivity
- •Seeks unique wines not available elsewhere
Cómo Ayuda la Marca
GALLEON provides Chloe with direct-to-home access to a curated collection of fine and exclusive wines she cannot find elsewhere. The website's curated selections and influencer collaborations help her discover new wines with confidence, enabling her to elevate her at-home dining and entertaining experiences with restaurant-quality wines.
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