Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
MetAlert
Susan Miller is a dedicated caregiver, often for an aging parent with Alzheimer's/dementia or a child with a cognitive condition like autism. Her life revolves around ensuring her loved one's safety and independence, constantly seeking reliable solutions to manage the inherent risks of wandering.
Demografía
Profesión
- •Ensuring loved one's safety
- •Managing daily care and needs
- •Researching and implementing safety solutions
- •Balancing independence with risk mitigation
Psicografía
Metas y Objetivos
- •Keep her loved one safe without resorting to overly restrictive measures
- •Grant loved one a degree of independence while mitigating wandering risk
- •Achieve peace of mind in caregiving
Valores
- •Family
- •Safety
- •Responsibility
- •Peace of mind
- •Discreet and non-intrusive care
Frustraciones
- •Constant stress and anxiety about loved one wandering off
- •Guilt and emotional toll of caregiving
- •Loved one resisting carrying or wearing visible tracking devices
- •Lack of practical solutions that balance safety and independence
Comportamiento Online
Redes Sociales
- •Facebook (online caregiver support groups)
Fuentes de Información
- •Online caregiver support groups
- •Forums for Alzheimer's or autism
- •Blogs about elder care and special needs parenting
- •Testimonials and reviews
Hábitos de Compra
- •Thoroughly researches products before purchase
- •Purchase is not impulsive, often after a 'scare'
- •Willing to pay for reliable products and monthly subscriptions
- •Prioritizes effectiveness and peace of mind
Cómo Ayuda la Marca
MetAlert provides Susan with a discreet, reliable, and actionable tool via the SmartSole, offering geofencing alerts and location history directly to her smartphone. This transforms her constant anxiety into manageable alerts, providing the peace of mind she desperately needs by ensuring her loved one's safety without compromising their independence.
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