Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Epiflora
Sarah is a health-conscious professional living in a busy urban area who seeks to transform her daily hygiene into a therapeutic wellness ritual. She prioritizes clean beauty and botanical ingredients to escape corporate stress and nurture her sensitive skin. She looks for brands that offer both high-quality natural products and the knowledge to use them effectively at home.
Demografía
Profesión
- •Managing multi-channel marketing campaigns
- •Coordinating remote teams
- •Developing brand strategies for lifestyle products
Psicografía
Metas y Objetivos
- •Create a spa-like sanctuary at home
- •Reduce daily stress through sensory aromatherapy triggers
- •Maintain healthy skin without using harsh chemicals
Valores
- •Clean Beauty and botanical purity
- •Sustainability and conscious consumption
- •Intentional living and daily self-care rituals
Frustraciones
- •Overwhelmed by synthetic ingredients in mass-market products
- •Recurring skin sensitivity from 'chemical soup' soaps
- •Difficulty finding high-quality essential oils with clear instructions
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Wellness and holistic health blogs
- •YouTube aromatherapy tutorials
- •Scientific articles on essential oil benefits
Hábitos de Compra
- •Researches ingredient lists thoroughly
- •Values unboxing experiences and brand transparency
- •Subscribes to newsletters for educational content and special offers
Cómo Ayuda la Marca
Epiflora bridges the gap between professional aromatherapy and home self-care by providing curated botanical products and the knowledge to use them. This allows Sarah to reclaim her personal time and health through effective, natural rituals that promise both physical cleansing and emotional restoration.
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