Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Century Canada
Dojo David is a dedicated martial artist, typically a professional aged 25-45, who practices martial arts for discipline, self-improvement, and fitness. He is loyal to authentic brands within the martial arts world and trusts his instructor's recommendations, constantly striving to improve his skills and achieve new belt ranks.
Demografía
Profesión
- •Develop and maintain software systems
- •Provide technical support
- •Manage IT infrastructure
Psicografía
Metas y Objetivos
- •Achieve the next belt rank
- •Master new forms (kata) or techniques
- •Stay physically and mentally sharp
- •Compete in local or regional tournaments
Valores
- •Discipline and self-improvement
- •Respect and tradition in martial arts
- •Authenticity in brands
- •Reliable, safe, and high-performing gear
- •Community and belonging at his dojo
Frustraciones
- •Finding high-quality gear with adequate sparring protection
- •Sourcing equipment approved for his specific style or organization
- •Wasting money on low-quality equipment that wears out quickly
Comportamiento Online
Redes Sociales
- •YouTube
- •Facebook Groups
Fuentes de Información
- •Martial Arts Instructor's Recommendations
- •Specialized Martial Arts Websites
- •Product Reviews and Forums
Hábitos de Compra
- •Prioritizes quality and durability over price
- •Buys based on instructor recommendations
- •Researches product safety and performance
- •Willing to invest in gear that will last
Cómo Ayuda la Marca
Century Canada provides Dojo David with a trusted, one-stop source for reliable gear that his instructor likely approves of. He is confident in his purchases because the brand is 'by martial artists, for martial artists', allowing him to get all his uniforms, belts, and sparring gear from a single, dependable place.
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