Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Electric Mart
The Practical Project Planner is a hands-on individual, either a homeowner deeply involved in renovation/repair, a savvy DIYer, or a professional electrician/contractor in Singapore. They are detail-oriented, knowledgeable about their electrical needs, and value function over aesthetics. They proactively research and seek to optimize their project budget without compromising on safety and quality.
Demografía
Profesión
- •Planning and executing renovation/repair projects
- •Sourcing reliable electrical components
- •Ensuring safety and quality in electrical work
- •Managing project budgets
Psicografía
Metas y Objetivos
- •Complete a specific project (e.g., renovating a BTO flat, repairing faulty wiring, upgrading lighting) successfully and within budget
- •Find a single, reliable source for all the necessary electrical components to avoid delays and compatibility issues
Valores
- •Reliability
- •Safety
- •Efficiency
- •Value-for-money
- •Trust in reputable brands for durability
Frustraciones
- •Difficulty in finding a comprehensive range of electrical supplies in one place
- •Being overcharged by contractors or retail stores
- •Finding it challenging to source specific, small components
- •Wasting time visiting multiple physical stores
Comportamiento Online
Redes Sociales
- •Renovation forums like RenoTalk
- •Platforms like Lemon8
Fuentes de Información
- •Renovation forums and platforms for research and tips
- •Search engines for specific products and suppliers
- •Online product models and price comparisons
Hábitos de Compra
- •Research specific product models and compare prices online
- •Create a detailed shopping list before making a purchase
- •Not impulse buyers; purchases are needs-driven
- •Prefers buying from a comprehensive online store
Cómo Ayuda la Marca
Electric Mart offers 'The Practical Project Planner' a comprehensive, accessible, and competitively priced catalog of electrical components, saving them time and effort in sourcing for their projects, and empowering them to manage their budget effectively with trusted brands.
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