Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Edmond Mahj Moms
This persona is an active parent, often a mom in her 30s to 60s, living in the Edmond/Oklahoma City area. She seeks meaningful social connections, personal enrichment through new hobbies, and enjoys expressing local pride. With disposable income, she values quality, authenticity, and experiences that foster community and allow her to unwind from daily routines.
Demografía
Profesión
- •Managing professional and personal responsibilities
- •Community involvement
- •Seeking personal growth opportunities
Psicografía
Metas y Objetivos
- •Find engaging and stimulating social activities
- •Connect with like-minded individuals and build community
- •Learn new skills and enrich personal life
- •Express local identity and pride
- •Acquire unique, high-quality items for self or as gifts
Valores
- •Community and social connection
- •Authenticity and local pride
- •Personal enrichment and learning
- •Quality and unique craftsmanship
- •Supporting local businesses
Frustraciones
- •Lack of meaningful social activities outside daily routines
- •Initial complexity of learning new games like Mahjong
- •Finding unique and locally-relevant gift options
- •Excessive screen time and desire for present engagement
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Local community groups and event listings
- •Social media feeds for product inspiration
- •Online reviews and brand websites for research
- •Word-of-mouth from friends and local networks
Hábitos de Compra
- •Values quality, uniqueness, and local relevance over lowest price
- •Willing to invest in hobbies and experiences
- •Researches online before making purchases
- •Purchases for self, home decoration, and as unique gifts
- •Loyal to brands with authentic stories and shared values
Cómo Ayuda la Marca
Edmond Mahj Moms provides this persona with a unique and authentic way to engage in a social, mentally stimulating hobby, fostering community and local pride. By offering themed Mahjong sets, lessons, and events, the brand directly addresses her desire for meaningful connections, new skills, and quality local products, saving her time in finding activities that align with her values.