Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Dead Kooks Surfboards
The Stylist Surfer, typically aged 28-50, is a creative professional with a substantial disposable income. They view surfing as a central part of a cultured lifestyle that embraces art, design, and travel. They seek unique, handcrafted surfboards that are both high-performance tools and extensions of their personal identity, valuing authenticity, craftsmanship, and aesthetics over mass production.
Demografía
Profesión
- •Leading projects and innovations
- •Managing teams and strategic planning
- •Making high-level creative and business decisions
Psicografía
Metas y Objetivos
- •To own a unique, high-performance surfboard that matches their specific surfing style and aesthetic preferences
- •To enhance their surfing experience with a board that offers a specific feeling or ride characteristic
- •To connect with authentic craftsmanship and the story behind the brand/shaper
Valores
- •Authenticity
- •Craftsmanship
- •Aesthetics and design
- •Quality and durability
- •Individuality and unique self-expression
- •Cultured lifestyle (art, travel, music)
Frustraciones
- •Finding a board that perfectly balances performance, quality, and unique aesthetics, moving beyond mass-produced options
- •Mainstream surfboard brands lacking soul and individuality
- •Potential for long wait times or communication gaps with artisan shapers
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Niche surf media (podcasts, independent blogs)
- •Social media accounts of shapers and pro surfers
- •Peer recommendations
- •Product reviews
Hábitos de Compra
- •Conducts extensive research before purchasing
- •Prioritizes quality and craftsmanship over price
- •Willing to wait for custom or handcrafted products
- •Values brand loyalty to authentic shapers
Cómo Ayuda la Marca
Dead Kooks Surfboards directly serves 'The Stylist Surfer' by offering a synthesis of performance and art in each handcrafted board. The brand provides a direct link to the shaper, Eden Saul, satisfying their desire for authenticity and personal connection. Each board is a high-quality, functional tool for serious surfing, while also being a unique aesthetic object that allows them to express their individuality and align with a cultured, design-conscious lifestyle.
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