Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Peacock Smoke
The Creative Memory-Maker is a young, budget-conscious individual passionate about capturing life's milestones and expressing their creativity through visually stunning content. They seek affordable and reliable tools to elevate their personal events and photography projects, often for sharing on social media.
Demografía
Profesión
- •Capturing and sharing personal milestones
- •Planning and executing creative projects or events
- •Creating engaging visual content for social media
Psicografía
Metas y Objetivos
- •Create stunning, professional-looking photos and videos for major life events (gender reveals, weddings, graduations)
- •Make events memorable and stand out without high costs
- •Achieve their creative vision effectively
Valores
- •Creativity and self-expression
- •Celebrating life's milestones
- •Authenticity and personal moments
- •Affordability and value for money
- •Reliability and ease of use
Frustraciones
- •Limited budget for events or creative projects
- •Lack of professional photography skills
- •Worry about product reliability and potential failure during crucial moments
- •Concerns about product safety and potential damage (clothing, property)
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •User-generated content on social media
- •Social media trends and inspiration feeds
- •Online reviews and testimonials
- •Brand's website and blog (tips, how-to's, tutorials)
Hábitos de Compra
- •Planned purchases around specific events
- •Likely to buy variety packs or bundles to meet free shipping thresholds
- •Influenced heavily by user-generated content and reviews
- •Compares prices and actively searches for coupon codes
- •Prefers online shopping directly from the brand
Cómo Ayuda la Marca
Peacock Smoke helps The Creative Memory-Maker by offering a wide variety of colorful, easy-to-use, and affordable smoke bombs. The brand's focus on 'the lowest price' and shipping deals appeals to their budget-conscious nature, while the website and social media provide the inspiration and 'how-to' guidance they need to confidently achieve their creative vision, making their events memorable and shareable.
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