Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Colomina Mart Biz
The Value Seeker Vicky is a practical, budget-conscious online shopper who prioritizes affordability and convenience. She's always on the lookout for good deals on functional items, especially for everyday needs like footwear, and appreciates a straightforward shopping experience that offers immediate savings.
Demografía
Edad:18-45 years old
Género:Female
Educación:High School Diploma
Familia:Single
Ingresos:Medio-Bajo
Ubicación:Global (online shopper)
Profesión
Rol:Office Worker
Industria:Service Industry
Responsabilidades:
- •Manages daily administrative tasks
- •Handles customer inquiries
- •Maintains office organization
Psicografía
Metas y Objetivos
- •To find affordable and comfortable footwear for everyday use or specific casual occasions
- •To complete a purchase quickly and without hassle
- •To feel smart about her purchase because she got a good deal
Valores
- •Affordability
- •Practicality
- •Convenience
- •Instant Gratification
Frustraciones
- •Overpriced items or brands that don't offer clear value
- •Complex websites or checkout processes
- •Limited options in local stores, forcing her to shop online
- •Poor quality products that don't last, despite being cheap
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Search engines (Google, etc.)
- •Price comparison websites
- •Direct product websites for specific deals
Hábitos de Compra
- •Responds well to urgent offers and time-limited discounts
- •Primarily shops online for convenience and wider selection
- •May be an impulse buyer if the perceived deal is strong enough
- •Comparison shopper for price
Cómo Ayuda la Marca
Descripción:
Colomina Mart Biz helps Vicky find affordable and practical footwear through competitive pricing and time-sensitive discounts, offering a simple and efficient online shopping experience that aligns with her value-seeking approach.
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