Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
COLMETECNO Gadgets y Tecnología
Carlos is a practical tech enthusiast living in an urban area of Colombia. He values efficiency, comfort, and security, always looking for technology that simplifies his daily life without overspending. He is cautious about online purchases due to past experiences but is eager to embrace modern solutions for his home, work, and personal interests.
Demografía
Profesión
- •Managing daily tasks and projects
- •Optimizing personal or professional productivity
- •Maintaining a comfortable and functional home environment
- •Seeking practical solutions for daily challenges
Psicografía
Metas y Objetivos
- •To stay up-to-date with useful technology without overspending
- •To make his home more comfortable and modern
- •To find reliable solutions for security (in his car) and productivity (at his desk)
- •To simplify daily tasks like cooking
Valores
- •Practicality and efficiency
- •Security and reliability
- •Good value for money
- •Transparency and trust from brands
Frustraciones
- •Wary of online scams and unreliable sellers in the local market
- •Difficulty finding a single store with a good variety of tech for different aspects of his life
- •Worries about complicated return processes or non-existent customer support
- •Doesn't have time to do extensive research on highly technical products
Comportamiento Online
Redes Sociales
- •TikTok
- •YouTube (for product reviews)
Fuentes de Información
- •Social media content (product demos, unboxings)
- •Customer comments and reviews
- •YouTube product reviews
- •Brand websites with clear, benefit-oriented information
Hábitos de Compra
- •Attracted by good deals and clear value propositions
- •Critical factor: 'Pay on Delivery' option
- •Influenced by social media content showing products in real-life context
- •Reads customer comments to gauge seller reliability
Cómo Ayuda la Marca
COLMETECNO helps Carlos by offering a diverse and versatile catalog of practical tech gadgets that caters to his various needs for work, home, and personal life. The brand builds trust through its secure 'Pay on Delivery' system and guaranteed nationwide shipping, addressing his wariness of online transactions. Its clear, benefit-driven marketing on social media and the website helps him quickly understand how a product will improve his life, making his buying decisions easier and more confident.
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