Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Clarissa Lee
Clarissa is a young professional who values personal style, quality, and conscious consumerism. She seeks modern, minimalist gold jewelry that reflects her aesthetic and supports her values, without breaking the bank. She wants durable pieces that transition seamlessly from work to social events, and she often discovers new brands through social media.
Demografía
Profesión
- •Managing marketing campaigns or projects
- •Developing creative content
- •Collaborating with cross-functional teams
- •Staying updated with industry trends
Psicografía
Metas y Objetivos
- •To build a versatile collection of high-quality jewelry that she can wear for years
- •To look and feel stylish and put-together in her daily life, from the office to social outings
- •To support brands that align with her personal values of inclusivity and female empowerment
- •To find the perfect, meaningful gift for friends and family that is both beautiful and affordable
Valores
- •Self-expression through fashion and accessories
- •Conscious consumerism and supporting brands with authentic stories (e.g., female-founded, Black-owned)
- •Quality and durability over fast-fashion
- •Modern, minimalist, and chic style
- •Inclusivity
Frustraciones
- •Finding high-quality, durable jewelry that won't tarnish but isn't overly expensive
- •Sifting through countless online brands to find trustworthy, distinct styles
- •Wanting to accessorize daily without being overwhelming or unprofessional
- •Difficulty finding stylish brands that also align with her values
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Social media (Instagram, Pinterest)
- •Peer recommendations
- •Brand websites (especially 'About Us' sections)
- •Fashion and lifestyle blogs/magazines
Hábitos de Compra
- •Discovers new brands on Instagram and Pinterest
- •Prioritizes quality and durability in purchases
- •Willing to pay more for products from brands aligned with her values
- •Buys demi-fine jewelry for accessible luxury
- •Seeks versatile pieces for everyday wear
Cómo Ayuda la Marca
Clarissa Lee Jewelry helps Clarissa by offering a curated selection of durable, stylish, and accessibly priced demi-fine gold jewelry. Its modern aesthetic fulfills her style needs, while its identity as a female-run, Black-owned brand allows her to make purchases that align with her values, providing both self-expression and conscious consumerism.
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