Buyer Persona Generado
Aquí tienes tu buyer persona personalizado generado con IA
Detalles del Análisis
Perfil del Buyer Persona
cas7m
Marcus is a 38-year-old busy professional living in a suburban area who values efficiency and comfort. He often struggles to find stylish clothing that fits his larger frame and does not require complex matching. He looks for versatile, all-in-one wardrobe solutions like co-ord sets that allow him to transition from working at home to family outings with everyday confidence.
Demografía
Profesión
- •Managing daily logistics
- •Coordinating team meetings
- •Balancing professional and personal schedules
Psicografía
Metas y Objetivos
- •Look presentable for daily activities without effort
- •Find comfortable yet stylish clothing
- •Maintain a consistent and modern personal style
Valores
- •Practicality and inclusivity
- •Value for money
- •Effortless style
Frustraciones
- •The size gap in trendy fashion for plus-size men
- •Difficulty putting together cohesive outfits
- •Fabric quality and breathability concerns
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Direct-response digital advertisements
- •Lifestyle and dad-fashion influencers
- •Customer reviews on fit and fabric
Hábitos de Compra
- •Prefers buying complete co-ord sets over individual items
- •Uses express checkout options like Apple Pay or Shop Pay
- •Driven by visual proof of comfort and sizing
Cómo Ayuda la Marca
CAS7M acts as a style curator and fit-solution provider by offering trendy, textured co-ords in full sizes, removing the psychological barrier of styling effort and the physical barrier of finding the right fit for an instant wardrobe upgrade.
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