Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Breaking The Plane
The Community Collector is a passionate sports memorabilia enthusiast who actively seeks to expand their collection and share the thrill of discovery with a vibrant community of like-minded fans. They deeply value authenticity, sportsmanship, and the shared excitement of the hobby, looking for accessible ways to acquire rare and valuable items while connecting with others.
Demografía
Profesión
- •Managing projects
- •Client relations
- •Contributing to team goals
- •Performing specialized tasks
Psicografía
Metas y Objetivos
- •To grow their personal collection of sports memorabilia
- •Connect with a community of fellow fans
- •Experience the thrill of discovering rare and valuable items ("hitting a monster pull")
- •Add items from their favorite players and teams
Valores
- •Community
- •Sportsmanship
- •Nostalgia
- •Authenticity
- •Entertainment
- •Shared experience and camaraderie
- •Trust in brand's verification of autographs
Frustraciones
- •The high cost of sealed hobby boxes makes collecting expensive
- •Significant risk of spending a lot of money for little reward
- •May feel isolated in their hobby if they lack a local community
Comportamiento Online
Redes Sociales
- •YouTube
Fuentes de Información
- •Live streams of breaks
- •Community discussions (Facebook groups)
- •Secondary market value sites
- •Local card shows and events
- •Local media mentions
Hábitos de Compra
- •Repeat customers who build loyalty and relationship with the brand and its hosts
- •Purchases are driven by entertainment, community, and the accessibility of high-value products through the group break model
- •Frequent, low-risk participation through low entry-point options
- •Actively participates in live chats during breaks
- •Understands the secondary market values of cards and memorabilia
Cómo Ayuda la Marca
Breaking The Plane addresses "The Community Collector's" main challenge of high costs by making expensive products accessible through group breaks. It transforms a solitary hobby into an engaging, shared social event through entertaining live streams, fulfilling their need for community and excitement while offering a wide range of products and price points.
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