Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Boutique
The Trend-Conscious, Deal-Driven Online Shopper is typically a young female (18-35) in German-speaking countries, with a low to middle income. She prioritizes affordability and keeping up with the latest fashion trends, seeking attractive deals online. Her purchasing decisions are heavily influenced by price and appearance, often making her susceptible to deceptive marketing.
Demografía
Profesión
- •N/A - Consumer role
Psicografía
Metas y Objetivos
- •To acquire fashionable clothing and accessories that replicate current trends at a fraction of the price
- •To stay updated with the latest fashion trends
- •To find stylish clothing at affordable prices
Valores
- •Affordability and staying on-trend
- •The 'look for less'
- •Convenience of online shopping
- •Price-consciousness
Frustraciones
- •Being deceived by online stores (receiving low-quality products)
- •Products not matching online descriptions or expectations
- •Unresponsive customer service and difficult/expensive return processes
- •Feeling scammed or powerless after a purchase
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Online advertisements (social media)
- •Visual social media platforms for fashion trends
- •Online product reviews (though often not deeply vetted)
Hábitos de Compra
- •Impulse buying, heavily influenced by online advertisements
- •Attracted by compelling product images, significant discounts, and 'free shipping' offers
- •Less savvy at vetting online stores, swayed by professional-looking websites and seemingly local brand names
- •Prioritizes price and visual appeal over brand heritage or detailed quality information
Cómo Ayuda la Marca
Becker-Boutique initially helps The Trend-Conscious, Deal-Driven Online Shopper by promising access to the latest fashion trends at seemingly unbeatable prices with convenient online shopping and attractive shipping offers. This fulfills their immediate desire for affordable style, appearing to solve their need for trendy items without overspending.
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