Buyer Persona Generado

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    Detalles del Análisis

    Negocio:BeerTshirtWorld
    Idioma:en

    Perfil del Buyer Persona

    BeerTshirtWorld

    Alex is a middle-class professional in his 30s or early 40s who sees beer not just as a drink, but as a hobby, a craft, and a social cornerstone. He values humor and authentic self-expression, often seeking unique apparel that reflects his passion for craft beer and sparks conversations at social gatherings. He lives a casual, fun-loving lifestyle centered around friends, family, and shared experiences.

    Demografía

    Edad:28-45
    Género:Male
    Educación:Bachelor's Degree or Vocational Training
    Familia:Single or Married
    Ingresos:$50,000 - $80,000
    Ubicación:Suburban or urban area in US, UK, Canada, or Australia

    Profesión

    Rol:Professional or Skilled Tradesperson
    Industria:IT, Marketing, Engineering, Electrician, etc.
    Responsabilidades:
    • Manage projects or tasks within their field
    • Collaborate with colleagues and clients
    • Apply specialized skills to solve problems

    Psicografía

    Metas y Objetivos

    • To find unique apparel that expresses his passion for craft beer and humor
    • To wear something that will be a conversation starter at social events
    • To find the perfect, thoughtful gift for a beer-loving friend or family member

    Valores

    • Humor, authenticity, and social connection
    • Craftsmanship and cultural aspects of beer
    • Experiences and social gatherings
    • Self-expression and identity

    Frustraciones

    • Finding most beer-related merchandise to be generic or low-quality
    • Struggling to find apparel that matches his specific sense of humor related to beer culture
    • Spending time searching for a unique and personal gift for fellow beer enthusiasts

    Comportamiento Online

    Redes Sociales

    • Facebook
    • Instagram
    • Reddit

    Fuentes de Información

    • Craft beer blogs and forums
    • Brewery websites
    • Online reviews (e.g., product-specific widgets)
    • Direct search engines for niche products

    Hábitos de Compra

    • Motivated by self-expression and identity
    • Purchases driven by upcoming social events or holidays
    • Seeks niche and original designs over mainstream options
    • Willing to pay for unique items that align with his interests
    • Buys products as gifts for like-minded friends

    Cómo Ayuda la Marca

    Descripción:

    BeerTshirtWorld offers Alex a curated collection of original, witty, and niche t-shirt designs that he cannot find elsewhere, facilitating his self-expression and solving his gifting dilemmas for beer-loving friends.

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