Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Tatiana Active
Alex is a dedicated pole dancer who views it as both a sport and an art form. She leads an active lifestyle, balancing her professional career with her passion for pole. She seeks high-quality, durable, and functional pole wear that ensures security and confidence during her practice, rejecting fast fashion in favor of authentic and sustainable brands.
Demografía
Profesión
- •Managing project timelines and deliverables
- •Coordinating cross-functional teams
- •Ensuring project objectives are met within scope and budget
Psicografía
Metas y Objetivos
- •Progress in her pole dancing journey, mastering new tricks and improving flow
- •Increase strength, flexibility, and confidence in her pole practice
- •Feel secure and empowered in her apparel during training and performance
Valores
- •Quality, durability, and functionality in her pole gear
- •Authenticity and trust in brands created by and for the pole community
- •Sustainability and rejecting fast fashion
- •Body positivity and celebrating physical capabilities over appearance
Frustraciones
- •Wardrobe malfunctions: clothing that slips, gaps, or becomes transparent during complex moves
- •Lack of durability in cheaper activewear, leading to quick wear-and-tear
- •Worry about knee injuries from floorwork without adequate protection
- •Difficulty finding apparel that fits her athletic physique properly
Comportamiento Online
Redes Sociales
- •Reddit (specifically r/poledancing)
Fuentes de Información
- •Online pole dancing communities and forums
- •Customer reviews on specialized pole wear retailers
- •Brand 'About Us' and 'Our Story' pages for authenticity
Hábitos de Compra
- •Willing to pay a premium for high-quality and durable products
- •Invests in specialized gear designed for pole over generic activewear
- •Researches brands created by and for the pole community
- •Purchases primarily from specialized online retailers
Cómo Ayuda la Marca
Tatiana Active provides Alex with rigorously tested, 'Pole Proof' apparel that ensures security and confidence during her movements. Its durable, high-quality, and problem-solving designs, like the Ultimate Dance Knee Pads, directly address her pain points, allowing her to focus on her progress while feeling authentic and part of a community that understands her needs.
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