Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Vape Direct Store
Shane is a young adult in the Republic of Ireland, highly pragmatic and always on the lookout for the best deals. He values efficiency and convenience, especially when it comes to maintaining his vaping habit. Shane prioritizes cost savings and relies on online stores that offer competitive pricing and reliable service for his preferred vaping products.
Demografía
Profesión
- •Manages daily tasks efficiently
- •Adheres to budgets and financial planning
- •Seeks practical solutions for everyday needs
Psicografía
Metas y Objetivos
- •To get his preferred vaping products as cheaply and quickly as possible
- •To avoid the higher costs of brick-and-mortar vape shops
- •To save money by buying in bulk to meet free shipping thresholds
Valores
- •Value for money
- •Pragmatism
- •Efficiency
- •Convenience of online shopping
Frustraciones
- •Running out of his favorite e-liquid and having to pay premium prices at a physical store
- •Finding that his preferred online store has raised its prices or is out of stock
- •The hassle of comparing prices across multiple websites
- •Delays in shipping, especially for a product he uses daily
Comportamiento Online
Redes Sociales
- •Online forums (e.g., boards.ie)
- •Brand Newsletters
Fuentes de Información
- •Irish vaping communities on Reddit or forums
- •Search engines for price comparison
- •Coupon and deal aggregator sites
Hábitos de Compra
- •Is a deal-hunter, comparing prices across multiple online stores
- •Buys multiple items at once to take advantage of free shipping offers
- •Is a repeat customer only if prices remain competitive
- •Prioritizes popular and cost-effective brands
Cómo Ayuda la Marca
Vape Direct Store directly addresses Shane's main pain point by offering the 'Best Price In The Country' and providing convenient, fast, and free shipping in Ireland for orders over €50. By stocking popular, high-demand products, the store reduces his need to shop around, simplifying his purchasing process and ensuring he always gets the best value.
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