Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Fanyil
Deal-Seeker Dana is an impulse buyer who is comfortable with online shopping and constantly on the lookout for a bargain. She seeks trendy products for herself or as gifts, but always at a significantly reduced price. Her primary motivation is the thrill of finding a good deal, often overlooking deeper research in the face of steep discounts.
Demografía
Profesión
- •Managing personal and household finances
- •Engaging with online content and shopping
Psicografía
Metas y Objetivos
- •To find unique or trendy products without paying full price
- •To acquire popular items for a fraction of the cost
Valores
- •Frugality and saving money
- •Satisfaction from finding a good deal
Frustraciones
- •Struggling to afford higher-priced items from established brands
- •Feeling frustrated when missing out on trends due to cost
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Social media ads
- •On-site product descriptions and reviews (superficial glance)
Hábitos de Compra
- •Impulse buyer, purchases are not planned
- •Heavily influenced by visually appealing ads and steep, time-sensitive discounts
- •Makes purchases directly through links found in social media ads
- •Does not perform deep research into a brand before purchasing, especially for low-cost items
Cómo Ayuda la Marca
The fraudulent 'brand' appeals to Dana by directly targeting her desire for trendy items at impossibly low costs, using visually compelling ads and creating high-pressure urgency with flash sales and massive discounts. It short-circuits her rational decision-making by offering a superficial veneer of legitimacy, leading to quick, impulse purchases.
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