Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Mademoiselle Bikini
    Idioma:en

    Perfil del Buyer Persona

    Mademoiselle Bikini

    Summer Chloe is a social and optimistic young professional who lives in a metropolitan area. She loves to travel and seeks to express her style through trendy, flattering swimwear that makes her feel confident. While she values branded items, she is also budget-conscious and looks for value and deals to build a versatile summer wardrobe.

    Demografía

    Edad:22-35
    Género:Female
    Educación:University Degree
    Familia:Single, no children
    Ingresos:Medio
    Ubicación:Metropolitan or suburban area in the US

    Profesión

    Rol:Young Professional
    Industria:Diverse Professional Fields
    Responsabilidades:
    • Performs tasks and contributes to projects in her professional field

    Psicografía

    Metas y Objetivos

    • Find stylish, flattering swimwear that makes her feel confident
    • Build a versatile summer wardrobe that reflects her personal style
    • Prepare for upcoming vacations, beach trips, or poolside events

    Valores

    • Style and self-expression
    • Body positivity and confidence
    • Staying on-trend
    • Experiences over material possessions
    • Value and good deals

    Frustraciones

    • Finding trendy swimwear that fits her body type perfectly
    • Inconsistent sizing across different brands
    • Finding well-known surf and lifestyle brands at a discount
    • Worrying about the quality and fit of items she can't try on

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest

    Fuentes de Información

    • Fashion influencers
    • Travel content
    • Trending styles on social media

    Hábitos de Compra

    • Researches products thoroughly before buying
    • Is swayed by visually appealing products that fit her aesthetic
    • Motivated by good deals and free, fast shipping
    • Prefers a curated, one-stop shop for swimwear

    Cómo Ayuda la Marca

    Descripción:

    Mademoiselle Bikini provides Summer Chloe with a curated, one-stop shop for trendy, mid-range swimwear brands, offering variety and value. It addresses her budget concerns and helps mitigate fit anxiety with diverse sizing options, ensuring she feels confident and stylish for all her summer experiences.

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