Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
92 Fashion Shop
Leo is a style-conscious young man, likely a student or early-career professional, living in Italy. He values looking trendy and modern without breaking the bank, seeing style as a form of self-expression. He's digitally savvy and constantly seeks deals to update his wardrobe, making him a frequent online shopper focused on convenience and value.
Demografía
Profesión
- •Attending classes and completing academic projects (if student)
- •Learning new skills and contributing to team tasks (if junior professional)
- •Managing personal finances to balance lifestyle and budget
Psicografía
Metas y Objetivos
- •Maintain a stylish and up-to-date wardrobe that fits his active social life without overspending
- •Find clothes that make him feel confident and fit well
- •Easily put together fashionable outfits
Valores
- •Trendy and modern appearance
- •Practicality and effortlessness in style
- •Style as a form of self-expression
- •Convenience in online shopping
- •Value for money
Frustraciones
- •Finding affordable clothing that is also good quality
- •Getting clothing that correctly fits his slim-fit preference
- •Slow shipping and complicated return processes for online purchases
- •Products not looking the same in person as they do online
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Fashion influencers on social media (Instagram, TikTok)
- •New Arrivals sections on e-commerce websites
- •Online fashion blogs and style guides
Hábitos de Compra
- •Frequent online shopper, combining impulse buys with more considered purchases
- •Highly motivated by discounts, special offers, and promotions
- •Utilizes flexible payment options like 'Pay in 3 installments' (Klarna) to manage budget
- •Spends time in 'Outlet' sections of websites
- •Expects a seamless mobile shopping experience
Cómo Ayuda la Marca
92 Fashion Shop offers Leo trendy, affordable menswear that balances style, quality, and price, directly addressing his need for a modern wardrobe on a budget. The brand's focus on fast shipping, easy returns, and flexible payment options minimizes his frustrations and reduces the perceived risks of online shopping. By constantly updating its 'New Arrivals' and maintaining a modern aesthetic, 92 Fashion Shop ensures Leo can effortlessly stay on trend.
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