Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
7017 REIGN
The Cultural Curator is a discerning individual residing in a major metropolis. They value design integrity, craftsmanship, and exclusivity, aiming to build a distinctive personal style that reflects their deep knowledge of art, design, and culture. They view their wardrobe as a curated collection of well-designed objects, seeking brands that offer a strong narrative and unique artistic vision beyond mainstream luxury.
Demografía
Profesión
- •Overseeing design projects and brand aesthetics
- •Developing conceptual strategies for artistic initiatives
- •Curating visual content and experiences
- •Managing and inspiring creative teams
Psicografía
Metas y Objetivos
- •To build a distinctive personal style that reflects their knowledge of art, design, and culture
- •To be a tastemaker within their social circle, influencing rather than following trends
- •To discover and support innovative designers and brands with a strong artistic vision
Valores
- •Design integrity and exceptional craftsmanship
- •Authenticity and exclusivity in product selection
- •Quality and durability over fast fashion or fleeting trends
- •Conscious and considered shopping decisions
- •Brands with a compelling story and clear artistic vision
Frustraciones
- •Finding mainstream luxury retail uninspired and lacking originality
- •Struggling to find retailers that offer a truly curated, post-luxury experience aligning with their sophisticated tastes
- •The hype cycle of mass-market streetwear and the lack of substance in some contemporary fashion
- •Difficulty in discovering unique pieces and designers without extensive personal research
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Niche blogs and online magazines focused on design, art, and avant-garde fashion (e.g., Hypebeast, Highsnobiety, 032c)
- •Cultural and art publications
- •Newsletters from preferred brands and high-concept retailers
- •Influential figures in art, design, and independent fashion circles
Hábitos de Compra
- •Informed and intentional shopper who conducts thorough research on brands and designers
- •Willing to invest significantly in pieces they believe in, valuing their story and quality
- •Not an impulsive buyer, preferring to build a thoughtful and lasting wardrobe
- •Often signs up for newsletters for early access to collections and exclusive content
- •Prioritizes unique design and limited availability over widely accessible luxury goods
Cómo Ayuda la Marca
7017 REIGN serves as a trusted editor for The Cultural Curator, eliminating the noise of mainstream retail by presenting a carefully selected range of local and international designers. It validates their sophisticated taste and introduces them to vetted brands that align with their aesthetic and intellectual interests. By bridging high fashion with footwear culture, 7017 REIGN offers the perfect hybrid selection that defines their personal style and provides a sense of community and cultural belonging.
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