Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
3Gorillas.com
Paul is a value-driven homeowner who methodically researches products to maintain and improve his home. He values pragmatism, self-reliance, and financial savviness, finding satisfaction in acquiring high-quality, reliable items at a good price. He aims to ensure his home is comfortable, safe, and efficient, solving problems like uncomfortable temperatures or security concerns without overspending.
Demografía
Profesión
- •Maintaining household systems and appliances
- •Managing home security and comfort systems
- •Overseeing household budget for major purchases
- •Ensuring smooth operation of IT infrastructure
Psicografía
Metas y Objetivos
- •To maintain and improve his home, ensuring it is comfortable, safe, and runs efficiently
- •To solve specific home problems (e.g., hot bedroom, damp basement, package theft) without overspending
Valores
- •Pragmatism, self-reliance, security, and financial savviness
- •Finding high-quality items for a low price (best value for money)
- •Reliability and durability in products
- •Trust in established brands
Frustraciones
- •The high cost of major appliances at big-box retail stores
- •Products being out of stock locally
- •Cheap products that fail quickly and require replacement
- •Worrying about home security but being wary of expensive monthly subscriptions
Comportamiento Online
Redes Sociales
- •YouTube
Fuentes de Información
- •Search Engines
- •Customer Reviews (e.g., Sitejabber, Shopper Approved)
- •YouTube (product reviews, how-to videos)
- •Product Specifications
Hábitos de Compra
- •Thoroughly researches products and compares prices online
- •Reads customer reviews extensively before buying
- •Prioritizes value, discounts, and free shipping
- •Open to purchasing refurbished or 'scratch and dent' items for savings
- •Prefers established brands for reliability
Cómo Ayuda la Marca
3Gorillas.com provides Paul with reliable, brand-name home appliances and security solutions at discounted prices, enabling him to maintain and improve his home efficiently and securely within his budget, without sacrificing quality. The brand's clear communication and customer service build the trust he seeks.
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