Buyer Persona Generado

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    Detalles del Análisis

    Negocio:1076 Flooring Cabinets
    Idioma:en

    Perfil del Buyer Persona

    1076 Flooring Cabinets

    The Practical Home Renovator is a homeowner in the Orlando area, typically aged 30-55, who views their home as a key asset. They are dedicated to updating their living space to increase its value and functionality, aiming for a modern, high-end look without overspending. They are seeking reliable solutions for significant home improvement projects.

    Demografía

    Edad:30-55
    Género:Mixed, often involving women in aesthetic decisions
    Educación:College educated or skilled trades
    Familia:Young families or pre-retirement couples
    Ingresos:$60,000 - $120,000 household income
    Ubicación:Orlando, Altamonte Springs, and surrounding Central Florida suburbs

    Profesión

    Rol:Homeowner overseeing renovation projects
    Industria:Home Improvement and Residential Renovation
    Responsabilidades:
    • Researching and selecting materials
    • Managing project budgets and timelines
    • Coordinating with contractors and designers
    • Making design and aesthetic decisions

    Psicografía

    Metas y Objetivos

    • Update an outdated home
    • Increase home market value
    • Create a more beautiful and functional living space
    • Achieve a high-end look without a luxury price tag

    Valores

    • Home as a primary asset and lifestyle reflection
    • Practicality and durability in materials
    • Clean, modern aesthetic
    • Good return on renovation investment

    Frustraciones

    • Overwhelmed by renovation choices
    • Fear of making costly design mistakes
    • Wary of unreliable contractors
    • Managing project budget and timeline
    • Minimizing disruption to daily life

    Comportamiento Online

    Redes Sociales

    • Pinterest
    • Instagram
    • Facebook (for local business recommendations)

    Fuentes de Información

    • Online reviews
    • Local service searches (e.g., Google)
    • Showroom visits to see materials

    Hábitos de Compra

    • Diligent researcher before buying
    • Gathers inspiration from visual social media
    • Seeks multiple quotes for fair pricing
    • Considers purchase, not an impulse buy

    Cómo Ayuda la Marca

    Descripción:

    1076 Flooring Cabinets simplifies the material selection process by providing a one-stop shop for flooring, cabinets, and countertops, ensuring competitive prices with their price-beat guarantee. As a trusted local business with a large showroom, they build confidence and help The Practical Home Renovator achieve a desired modern aesthetic quickly and within budget.

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