Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
100 Main
The Curated Home Enthusiast is a discerning individual, typically aged 45-70+, with a high disposable income. They are passionate about creating a beautiful, personalized home filled with unique, high-quality items. They value craftsmanship and authenticity, seeking pieces with a story rather than mass-produced goods, and are willing to invest in items that reflect their sophisticated taste and appreciation for timeless design.
Demografía
Profesión
- •Strategic decision-making
- •Managing personal investments and assets
- •Curating personal environment and lifestyle
Psicografía
Metas y Objetivos
- •Create a beautiful, comfortable, and personalized home that feels collected and curated
- •Host and entertain friends and family in a welcoming, elegant setting
- •Find unique, meaningful gifts that reflect good taste
Valores
- •Authenticity
- •High quality and timeless design
- •Craftsmanship and story behind products
- •Supporting local artisans and small businesses
- •Quality over quantity
Frustraciones
- •Difficulty finding unique, high-quality home goods that align with their classic, personal aesthetic
- •Homogeneity of mainstream retailers
- •Lack of authentic pieces with character
- •Achieving a professionally designed yet livable home without expert guidance
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Design blogs
- •Architectural Digest
- •Veranda
- •High-end decor magazines
Hábitos de Compra
- •Informed, discerning buyers
- •Invest in pieces for the long term
- •Value curation and expert recommendations
- •Loyal to trusted designers and brands
- •Willing to pay a premium for quality and unique point of view
Cómo Ayuda la Marca
100 Main provides this persona with a trusted, expert-curated selection of home goods, eliminating the need to sift through mass-market options. It offers unique, artisan-made products with a story, fulfilling the desire for authenticity and allowing them to create a collected, 'designer' home with confidence.
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