Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
ZENOTTIC Eyewear
Alex is a pragmatic, style-conscious individual who actively seeks value and quality in their purchases without breaking the bank. Comfortable with online shopping, they lead an active life and need durable, functional products that align with current trends. For Alex, getting a good deal on eyewear that looks good and performs well is paramount, allowing them to stay stylish and savvy without overspending.
Demografía
Profesión
- •Managing personal finances
- •Performing job duties or academic tasks
- •Caring for family
Psicografía
Metas y Objetivos
- •To find stylish eyewear that fits their personal style without overspending
- •To protect their eyes from the sun or digital screens
- •To conveniently purchase prescription glasses online and avoid the high costs and hassle of optical stores
Valores
- •Practicality
- •Frugality
- •Smart shopping
- •Good quality without paying for a brand name
- •Finding a good deal
Frustraciones
- •The high cost of traditional prescription glasses
- •Finding frames that are both stylish and affordable
- •The risk of buying poor-quality products from unknown online brands
- •Worrying about damaging or losing expensive eyewear during travel or daily activities
Comportamiento Online
Redes Sociales
- •YouTube
- •Deal-finding forums
Fuentes de Información
- •Online reviews (text and video)
- •YouTube testimonials from micro-influencers
- •Peer recommendations on platforms like Reddit
Hábitos de Compra
- •Reads multiple reviews before making a purchase
- •Watches video testimonials to validate product quality
- •Heavily influenced by peer recommendations
- •Price-sensitive and responds well to discounts and promotions
- •Comfortable with online shopping, even for health-related items
Cómo Ayuda la Marca
ZENOTTIC directly addresses Alex's challenges by offering a wide selection of fashionable and functional eyewear at a price point that removes financial anxiety. The brand's online DTC model provides the convenience Alex seeks, while its extensive positive reviews and influencer testimonials build the trust needed to convert a skeptical, value-driven shopper. The durability of the frames, combined with the low cost, makes ZENOTTIC the ideal choice for Alex's practical, active, and budget-conscious lifestyle, allowing them to feel both stylish and financially smart.
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