Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
S.P. Subscription
The Adventurous Explorer is a curious and open-minded individual or couple, typically aged 25-45, living in North America. They view sexual wellness as an essential part of a healthy and happy life and are keen to add novelty and excitement to their intimate experiences. They seek convenient, curated solutions to explore new pleasures discreetly and without the awkwardness of traditional shopping.
Demografía
Profesión
- •Managing personal finances
- •Balancing work and personal life
- •Engaging in self-care activities
Psicografía
Metas y Objetivos
- •Add excitement and novelty to their intimate life
- •Improve communication with their partner about desires
- •Discover new products without risk or awkwardness
- •Prioritize their own pleasure and self-care
Valores
- •Privacy
- •Open-mindedness
- •Self-care and personal growth
- •Sexual wellness as a vital part of a healthy life
- •Supporting women-owned businesses
Frustraciones
- •Intimate life has become routine or stale
- •Shy or hesitant to walk into a physical adult store
- •Overwhelmed by the sheer number of product choices online and don't know where to start
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Customer reviews and unboxing videos
- •Lifestyle and wellness influencers
- •Online communities and forums
- •Subscription box review sites
Hábitos de Compra
- •Savvy online shoppers comfortable with e-commerce and subscription models
- •Rely heavily on customer reviews and unboxing videos before purchasing
- •Motivated by the thrill of surprise and discovery
- •Value curated, high-quality selections and discreet packaging
Cómo Ayuda la Marca
S.P. Subscription directly addresses their challenges by providing a discreet, convenient, and safe way to explore. It removes the burden of choice by offering a curated, high-quality selection each month, making exploration easy and exciting, whether for self-discovery or enhancing a relationship.
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