Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
RCLÓ Cosmetics
The Creative Fan is a young, digitally native individual, typically between 15 and 25 years old. They are highly influenced by their favorite content creators, especially beauty YouTubers. They use makeup as a tool for self-expression, enjoying creative and bold looks, and are seeking reliable, high-performing products that align with their trusted influencers.
Demografía
Profesión
- •Studying for school
- •Engaging with online communities
- •Developing personal style
Psicografía
Metas y Objetivos
- •Experiment with makeup to express personality
- •Create both everyday and bold, artistic looks
- •Replicate looks seen on social media
- •Feel connected to admired creators
Valores
- •Authenticity and personal connection with creators
- •Creativity, fun, and self-expression
- •Vegan and cruelty-free products
- •Trustworthy, curated recommendations
Frustraciones
- •Makeup that fades quickly, requiring touch-ups
- •Sticky, uncomfortable lip glosses that trap hair
- •Chalky eyeshadows or those requiring separate primer
- •Feeling overwhelmed by the beauty market
Comportamiento Online
Redes Sociales
- •YouTube
- •TikTok
- •Reddit (fan communities)
Fuentes de Información
- •YouTube beauty tutorials and vlogs
- •TikTok and Instagram content from creators
- •Peer reviews and user-generated content
Hábitos de Compra
- •Digitally native shopper
- •Influenced by new product launches from favorite creators
- •Loyal to brands created by personalities they follow
- •Informed by video reviews and tutorials
- •Willing to spend more for trusted products
Cómo Ayuda la Marca
RCLÓ Cosmetics offers a curated line of high-quality, problem-solving makeup products directly from a trusted and admired creator, Rachel Levin. This brand helps the Creative Fan easily find reliable, non-sticky lip glosses and long-lasting, primer-infused eyeshadows, enabling creative self-expression while reinforcing their connection to an authentic influencer.
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