Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
VOIR GALLERY
Sophie is a young urban woman, either a university student or a young professional, who is highly fashion-conscious and digitally savvy. She seeks stylish, versatile, and affordable accessories that complement her dynamic "9 to 9" lifestyle and allow her to express her individuality without overspending.
Demografía
Profesión
- •Attending classes and completing academic work
- •Managing entry-level tasks and learning new skills
- •Navigating social and professional life
- •Budget management for personal expenses
Psicografía
Metas y Objetivos
- •Build a functional and fashionable wardrobe
- •Express individuality and confidence through style
- •Look stylish and put-together without overspending
Valores
- •Practicality
- •Versatility
- •Affordability
- •Modern aesthetic
- •Local roots (brands)
- •Good value
Frustraciones
- •Finding trendy, quality, affordable fashion items
- •Fast fashion that doesn't last
- •Luxury brands being out of financial reach
- •Unreliable brands that don't bridge the gap between quality/trend and affordability
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Local influencers (Instagram, TikTok)
- •International fashion trends
- •Product reviews on e-commerce platforms (Shopee, etc.)
- •Brand social media channels for promotions and new arrivals
Hábitos de Compra
- •Actively looks for sales, promotions, and loyalty rewards
- •Motivated by trends, social validation, and good value
- •Driven by exclusive online promotions, limited editions, and collaborations
- •Wants accessories to be both a statement and practical
- •Prioritizes affordability and decent quality
- •Reads customer reviews before purchasing
Cómo Ayuda la Marca
VOIR GALLERY helps Sophie by offering trendy, versatile, and affordable handbag designs that seamlessly transition from her professional life to social occasions. The brand's modern aesthetic and active presence on her preferred social media platforms resonate with her, while its value-added incentives like collaborations and discounts reinforce her smart shopping choices, empowering her to express her style confidently.
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