Buyer Persona Generado

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    Detalles del Análisis

    Negocio:KIT + CLOGS STUDIO
    Idioma:en

    Perfil del Buyer Persona

    KIT + CLOGS STUDIO

    Eleanor Vance is a creative professional who deeply values sustainability, craftsmanship, and ethical consumption. She seeks timeless, durable, and cohesive wardrobe pieces that authentically reflect her personal values. Actively rejecting fast fashion, she prioritizes supporting independent, female-founded businesses that align with her commitment to mindful living.

    Demografía

    Edad:30–45
    Género:Female
    Educación:University Degree
    Familia:Single, no children
    Ingresos:Alto
    Ubicación:Creative city in UK/Europe/North America

    Profesión

    Rol:Creative Professional / Small Business Owner
    Industria:Creative Arts / Sustainable Design
    Responsabilidades:
    • Creating original designs or artistic work
    • Managing her own artisanal business (if applicable)
    • Collaborating with other artists and designers
    • Promoting sustainable practices through her work

    Psicografía

    Metas y Objetivos

    • To build a timeless, durable, and cohesive wardrobe that reflects her personal values
    • To feel comfortable and stylish in her daily life without compromising her ethics
    • To make mindful choices that contribute to a fairer and more sustainable world

    Valores

    • Sustainability and ethical consumption
    • Authenticity, craftsmanship, and the story behind a product
    • Quality over quantity; rejection of fast fashion
    • Support for independent, female-founded businesses

    Frustraciones

    • Sifting through greenwashing to find genuinely sustainable brands
    • Finding footwear that is both aesthetically pleasing, comfortable, and ethically produced
    • Feeling disconnected from mass-produced goods that lack a story or soul

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest

    Fuentes de Información

    • Blogs and influencers on sustainable fashion
    • Independent magazines and blogs focusing on design, craft, and sustainable living
    • Brand's ethos, material sourcing, and production methods research

    Hábitos de Compra

    • Researches brand's ethos, material sourcing, and production methods before buying
    • Willing to pay a premium for well-made, long-lasting products
    • Trusts word-of-mouth and community recommendations
    • Prefers supporting independent, female-founded businesses

    Cómo Ayuda la Marca

    Descripción:

    KIT + CLOGS STUDIO directly meets Eleanor's needs and aspirations by offering stylish, exceptionally well-made, and ethical footwear that aligns perfectly with her values. By choosing KIT + CLOGS STUDIO, she supports traditional crafts and a small female-led business, making a confident and conscious statement about the future of fashion she wishes to see.

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