Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
WOODS CUES
Serious Steve is a dedicated cue sports enthusiast, likely in his 30s or 40s, who approaches his hobby with a serious and analytical mindset. He seeks high-quality equipment that enhances his performance and reflects his commitment to the sport. While he has disposable income, he values transparency and craftsmanship, prioritizing substance over flashy branding and seeking the best possible value for his investment in a cue.
Demografía
Profesión
- •Manage professional responsibilities that provide stable income
- •Dedicate time to a demanding hobby
Psicografía
Metas y Objetivos
- •To elevate his game and improve consistency and performance in cue sports
- •To own a high-performance cue that feels like an extension of his arm
- •To find a reliable, high-quality cue online with full transparency, avoiding the uncertainty of generic product photos
Valores
- •Craftsmanship
- •Quality
- •Authenticity
- •Transparency
- •Performance
- •Value for money
Frustraciones
- •The high cost of top-tier, well-known cue brands
- •The risk and uncertainty of buying cues online (e.g., warped cues, misrepresentation)
- •Limited local availability of quality cues, forcing online shopping
- •Feeling that his current, lower-quality cue is holding back his performance
Comportamiento Online
Redes Sociales
- •Facebook (cue sports communities)
- •Reddit (snooker/pool forums)
- •AzBilliards (forums)
Fuentes de Información
- •Snooker and billiards forums
- •Individual player reviews on YouTube
- •Technical specifications and detailed product descriptions
- •Retailer reviews and endorsements (e.g., CueStore.eu)
Hábitos de Compra
- •Researches purchases thoroughly, focusing on technical specifications
- •Compares products to well-established, high-end brands for value
- •Prioritizes clear, detailed product photos showing the exact item
- •Seeks excellent value (quality for the price)
- •Willing to buy internationally for quality products not available locally
Cómo Ayuda la Marca
WOODS CUES offers Serious Steve high-quality, handcrafted cues with unparalleled transparency through 'Real Photos' of each individual product. This eliminates his frustration with online uncertainty, allowing him to invest confidently in a premium, performance-enhancing cue that perfectly aligns with his values of craftsmanship and value for money, ultimately helping him 'Elevate His Game'.
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