Tono de Marca

warm, caring, and celebratory

Valores de Marca

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Celebration of Milestones
• •Customer-Centric Service

Mejores Prácticas

• •Always Use Warm and Emotive Language: Employ words like "love," "cherish," "celebrate," "little one," and "special moment" to maintain an affectionate and caring tone.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product, describe the feeling or memory it will create. Frame products as tools for celebrating love and connection.
• •Engage Personally on Social Media: Continue to respond to comments and messages with a friendly, personal, and helpful tone. Address users by name when possible and use emojis like hearts (♡) to add warmth.
• •Maintain Visual Cohesion: Ensure that all photography and visual elements align with the brand's warm, clean, and gentle aesthetic. Soft lighting and neat presentations of the products reinforce the brand's values of quality and care.
• •Tell Stories: Share the stories behind the gifts (with permission, of course). A short post about creating a gift for a newborn or a child's birthday can create a powerful emotional connection with the audience.

Percepción Social

Customers view the brand as a reliable source for high-quality, beautiful, and personalized gifts. The comments sections on Facebook and Instagram are filled with praise for the products, the speed of service, and the friendly communication. The brand is perceived as trustworthy and highly recommended by its clientele for those seeking a special and heartfelt present.

Ejemplos de Copy

• •Wrapped in warmth, personalized with love. ♡ Welcome to the world, little Leo! Our super-soft bathrobes are perfect for post-bath snuggles and make the most memorable welcome gift. DM us to create your own unique present!
• •From their first day out to their first day at school, celebrate every moment. At Zus en Zoen, we embroider your love into every stitch. Discover our collection of personalized treasures, perfect for your little one. Quality that lasts, memories that are forever. Shop via our Facebook page today!
• •Ready for adventure! This sturdy and stylish backpack is the perfect companion for your child's daily journeys. Lightweight and practical, it’s ideal for school, sleepovers, or a day out. Make it truly theirs by adding their name in our beautiful embroidery. It's not just a bag; it's a keepsake they'll cherish.
• •A little behind-the-scenes magic today! ✨ What name would you love to see on one of our creations? Use the question sticker to let us know!
• •Searching for a gift that speaks from the heart? A personalized present from Zus en Zoen shows just how much you care. Whether it's for a birth, a birthday, or just because, our embroidered gifts turn special moments into lasting memories. Explore our collection and let us help you create something truly unique.