Tono de Marca

Fun, Relatable, Trendy, Playful, Approachable, Casual, Spirited

Valores de Marca

• •Handmade Craftsmanship
• •Community Connection
• •Joy and Self-Expression
• •Accessibility

Mejores Prácticas

• •Keep it Playful and Personable: Always use a warm, friendly, and slightly playful tone. Use emojis where appropriate and don't be afraid to inject humor and personality into posts and descriptions.
• •Highlight "Handmade": Consistently use words like "handmade," "handcrafted," and "unique design" to reinforce the brand's core value of craftsmanship and set it apart from mass-produced competitors.
• •Speak to Your Niche: Continue to create and promote targeted collections. Use language that resonates specifically with those communities (e.g., 'staff room,' 'end-of-term,' 'grading-day-glam' for teachers).
• •Create Urgency and Exclusivity: Leverage restocks, limited collections, and sales to create a sense of urgency. Use phrases like 'Limited run,' 'Don't miss out,' and 'VIP exclusive' to encourage immediate action.
• •Focus on the Feeling: Sell the confidence and fun of wearing the product, not just the product itself. Use phrases like 'Conversation-starter,' 'Brighten your day,' and 'Show off your personality.'

Percepción Social

A creative small business specializing in fun, distinctive, and conversation-starting handmade accessories; perceived as friendly, customer-focused, and a go-to for unique, non-mainstream designs allowing personal expression.

Ejemplos de Copy

• •Instagram Post (Teacher Collection): 'Tired of grading papers? Treat yourself! 🍎 Our Teacher Collection is restocked with brand new designs that will make you the talk of the staff room. Tap to shop these A+ accessories!'
• •Facebook Ad (General Audience): 'Why be boring? Your earrings shouldn't be. Zoodles Collection delivers handmade, statement pieces right to your door. Bold, fun, and always unique. Shop our new arrivals now!'
• •Website Banner (Sale): 'EOFY Sale ON NOW! ✨ Grab a bargain with statement dangles and fun studs starting at just $5. Limited stock – when it's gone, it's gone!'
• •Email Subject Line (VIP Early Access): '🤫 VIP Access: Our Holiday Collection is HERE!'
• •Product Description (Novelty Earrings): 'Ready for takeoff! These handmade acrylic astronaut dangles are perfect for the space lover with a sense of style. Lightweight, durable, and guaranteed to launch a hundred conversations.'