Tono de Marca

Aspirational & Atmospheric, Enthusiastic & Passionate, Descriptive

Valores de Marca

• •Appreciation for Craftsmanship
• •Individuality and Style
• •Nostalgia
• •Quality

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a simple document that defines the brand's personality (e.g., "The Nostalgic Curator"), tone (Aspirational, Authentic, Warm), and includes lists of "words we use" (e.g., timeless, authentic, crafted) and "words we avoid" (e.g., cheap, trendy, fake). This ensures anyone writing for the brand stays consistent.
• •Align Copy with Customer Experience: The promises made in marketing copy must match the reality of the product and service. If items are "inspired by" vintage designs rather than being true vintage, this must be communicated clearly and honestly to rebuild trust. Avoid hyperbole until the customer experience is consistently positive.
• •Use Storytelling in Product Descriptions: Instead of just listing features, tell a small story about each product. What era is it from? What kind of room would it fit in? Who would have owned something like this in the past? This reinforces the value of nostalgia and craftsmanship.
• •Engage on Social Media with an Authentic Voice: A brand selling nostalgia should have a warm, human presence on social media. This means responding to comments, sharing user-generated content (once they have satisfied customers), and posting behind-the-scenes content that builds a connection with the audience, rather than just broadcasting products.
• •Be Transparent in All Communications: Given the current negative perception, transparency is crucial. This applies to copywriting for customer service (clear return policies, honest shipping times) and marketing. An FAQ page that honestly addresses customer concerns could be a powerful tool for rebuilding trust. Admitting to past failings and outlining steps for improvement can be a powerful, albeit difficult, brand-building exercise.

Percepción Social

Unreliable, Untrustworthy, Poor Customer Service, Potentially a Dropshipper

Ejemplos de Copy

• •Headline: Illuminate Your Story. Body: Forget fleeting trends. Our new collection of industrial lighting is forged from iron, glass, and a history of hard work. Each piece is more than a lamp; it’s a statement. Bring the raw, honest beauty of the factory floor to your living space and create a home that’s authentically you.
• •Image: A beautifully styled corner featuring a retro clock and a vintage armchair. Copy: Time doesn't just tick; it tells a story. Our retro clocks are designed to be the heartbeat of your home, blending timeless style with quiet charm. What corner of your home could use a touch of nostalgia? #ZoneVintage #RetroHome #TimelessDesign #VintageDecor
• •Subject: Deals from a Different Decade. Body: The best styles never fade. For a limited time, travel back with 20% off our entire collection of vintage-inspired decor. Discover the piece that feels like it was always meant to be yours. Your future home will thank you.
• •Title: The Explorer's Globe - A Journey Through Time Description: Before GPS, there was just the wonder of the world at your fingertips. This vintage-inspired globe isn't just a map; it's an invitation to dream of distant shores and past adventures. Crafted with a solid wood base and a richly detailed, aged map, it’s the perfect centerpiece for a study, library, or any room that values curiosity.
• •Text: Your Home is Your Museum. Curate it. Sub-text: Explore unique pieces that tell a story. Free shipping on all orders over $100.