Tono de Marca

aspirational, elegant, empowering, sophisticated, meaningful, and emotionally connective, focusing on legacy, stories, and confidence

Valores de Marca

• •Elegance and Timelessness
• •Empowerment and Confidence
• •Personal Legacy and Storytelling
• •Quality and Satisfaction

Mejores Prácticas

• •Develop a Brand Voice Lexicon: Create a document of "on-brand" words (e.g., legacy, timeless, brilliance, empower, story, elegant, inspire) and "off-brand" words (e.g., cute, trendy, cheap, fun, crazy) to guide all writers.
• •Focus on "Why," Not Just "What": Instead of only describing a product's features (the "what"), always connect it back to the brand's values (the "why"). Explain why it's elegant and how it empowers the wearer.
• •Use Storytelling in All Channels: Frame product descriptions, blog posts ("The Journal"), and even customer service interactions around the concept of personal journeys and legacy.
• •Maintain Sophistication in Promotions: When announcing sales or offers, use language that reflects the brand's high-end positioning. For example, instead of "Big Sale!" use "A Gift For You: Enjoy 15% Off Your Next Timeless Piece."
• •Align Visuals with Voice: Ensure all imagery and website design elements match the elegant and aspirational tone of the copy. The visual identity should feel as sophisticated and timeless as the words used.

Percepción Social

Limited and largely undefined due to minimal online presence. Existing customers perceive it positively regarding product quality and delivery speed. For the general public, the brand is largely unknown, with potential for brand confusion and perceived as a new or niche online boutique.

Ejemplos de Copy

• •Adorn Your Story. Define Your Legacy.
• •An Expression of Elegance, Reserved For You.
• •More than an accessory—it's a piece of your journey. The Zoharas collection is crafted not just to be worn, but to be lived in, creating moments that become memories. Discover the piece that tells your story.
• •The [Product Name] Necklace is a tribute to the quiet confidence that shines from within. Forged from high-quality materials and designed with timeless grace, it rests near the heart as a reminder of your own inner brilliance. Let this be more than just a necklace; let it be your legacy in the making.
• •At Zoharas, we believe elegance is an echo of your inner self. That's why we create more than just jewelry. We craft timeless symbols for your journey, pieces designed to celebrate your personal legacy and empower every moment.