Tono de Marca

Empowering, Inclusive, Feminine, Sophisticated, Positive, Celebratory, Friendly, Approachable, and Confident.

Valores de Marca

• •Body Positivity and Inclusivity
• •Comfort and Quality
• •Style and Femininity
• •Confidence and Self-Expression
• •Authenticity

Mejores Prácticas

• •Always Lead with Empowerment: Every piece of copy should reinforce the message that women of all sizes are beautiful and deserving of stylish clothing. Use positive and uplifting language.
• •Highlight "Fashion Has No Size": This core mantra should be subtly or directly woven into messaging wherever appropriate, reinforcing the brand's primary value.
• •Focus on Benefits, Not Just Features: Instead of just saying "stretchable fabrics," explain how this translates to "all-day comfort and a perfect, flattering fit that moves with you."
• •Maintain a Feminine and Sophisticated Voice: Use descriptive adjectives that evoke elegance, style, and quality (e.g., "delicate," "rich," "chic," "polished," "contemporary").
• •Create a Brand Style Guide: Develop a comprehensive guide that outlines the brand's voice, tone, approved terminology, and no-go words. This ensures consistency across all writers and platforms. Include examples of on-brand and off-brand copy.

Percepción Social

Positive and Appreciated, Empowering, Fashion-Forward for Curvy Women, Community-Oriented.

Ejemplos de Copy

• •Headline: Embrace Your Curves. Define Your Style. Body: At ZOEY, we believe fashion is a feeling, not a size. Discover our latest collection, designed to celebrate you. #ZoeyFashion #FashionHasNoSize #CurvyConfidence
• •Headline: Effortless Elegance, Perfect Fit. Body: Experience the ZOEY difference. Luxurious fabrics, flattering cuts, and timeless designs made for the modern, confident woman. Feel beautiful, inside and out.
• •Headline: Style That Speaks Volumes. Body: Don't just wear clothes, make a statement. Our new arrivals are here, blending bold prints with sophisticated silhouettes to let your unique style shine. #ZoeyDenmark #CurvyStyle
• •Headline: Comfort Never Looked So Chic. Body: Who says you can't have it all? ZOEY combines ultimate comfort with runway-inspired designs, so you can conquer your day feeling fabulous and fearless.
• •Headline: You Are The Masterpiece. We Just Provide The Frame. Body: Celebrating every curve, every woman. Find pieces that make you feel like the best version of yourself. Because at ZOEY, fashion is for *every* body.