Tono de Marca

Warm & Inviting, Authentic & Transparent, Family-Oriented & Personal, Conscious & Caring, Passionate & Crafted with Love

Valores de Marca

• •Family
• •Quality & Craftsmanship
• •Health & Well-being
• •Sustainability
• •Transparency
• •Community & Connection
• •Resilience & Empowerment

Mejores Prácticas

• •Tell Your Story Consistently: Always weave in the "why" behind Zoe & Co. – the family inspiration, the desire for clean products, and the passion for handcrafting. This reinforces authenticity and personal connection.
• •Emphasize "Clean & Safe": In product descriptions, social media posts, and ads, consistently highlight the use of soy wax, phthalate-free and paraben-free fragrances, and cotton wicks. This appeals to health-conscious consumers and underscores a core value.
• •Use Warm, Inviting, and Evocative Language: Describe scents and the candle experience in a way that evokes feelings of comfort, coziness, serenity, and nostalgia. Use descriptive adjectives that appeal to the senses.
• •Maintain Transparency: Be open about the hand-pouring process, ingredient sourcing (where appropriate), and the family-run nature of the business. Sharing behind-the-scenes content can further build trust.
• •Engage with a Personal Touch: When interacting with customers (comments, DMs, reviews), maintain a friendly, appreciative, and personal tone that reflects the family-oriented nature of the brand. Address customers warmly.

Percepción Social

Positive & Trusted, Authentic & Relatable, High-Quality & Safe, Supportive of Small, Local, Black-Owned Business, Inspiring

Ejemplos de Copy

• •Headline: Create Your Cozy. Hand-Poured Soy Candles for a Toxin-Free Home. Body: At Zoe & Co., we believe your home should be a sanctuary. That's why we hand-pour every soy candle with love, premium non-toxic fragrances, and a promise of a cleaner burn. Light a Zoe & Co. candle and transform your space into a haven of warmth and serenity. Inspired by family, crafted for yours.
• •Headline: Our Story is Poured into Every Candle. Body: From our family to yours, Zoe & Co. started with a simple wish: beautiful, fragrant candles that are safe for the ones we love. Discover our journey and the handcrafted difference in every clean-burning soy candle. Because home is where the heart—and the best scents—are.
• •Headline: Breathe Easy, Live Beautifully. Body: Say goodbye to harsh chemicals and hello to pure ambiance. Zoe & Co. candles are 100% phthalate and paraben-free, made with sustainable soy wax for a slower, cleaner burn. It’s more than a candle; it’s peace of mind in a jar.
• •Headline: The Scent of Memories. The Warmth of Home. Body: Each Zoe & Co. fragrance is a story – a cherished memory, a beloved person, a moment of joy. Hand-poured in Baltimore, our soy candles bring those stories to life, filling your home with warmth and authentic, captivating aromas. What story will you light today?
• •Headline: Join the Zoe & Co. Family: Handcrafted with Care, Shared with Pride. Body: We’re Mora and Henry, and our daughter Zoe is the inspiration behind every candle we make. We started Zoe & Co. to bring safe, beautiful light into homes like yours. Experience our commitment to quality, sustainability, and the simple joy of a perfectly scented room.