Tono de Marca

Elegant & Aspirational, Authentic & Story-Driven, Empowering & Confident

Valores de Marca

• •Craftsmanship & Quality
• •Cultural Diversity & Global Sourcing
• •Authenticity & Transparency
• •Slow Fashion
• •Personal Growth & Empowerment

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's core values. Don't just sell a bag; sell the story of Italian craftsmanship, the founder's passion, and the principle of slow fashion.
• •Use an Empowering Voice: Frame your copy to inspire confidence and celebrate individuality. Use phrases like 'Unapologetically you,' 'Define success on your own terms,' and 'Carry who you are.'
• •Emphasize Authenticity over Exclusivity: While the brand is luxurious, its tone is more about authenticity than exclusivity. Highlight the real artisans, the founder's journey, and the fair pricing model to build trust and connection.
• •Balance Elegance with Relatability: Maintain a sophisticated aesthetic in visuals and language, but keep the core message relatable. The founder's story is the perfect tool for this—it grounds the luxury brand in a real, human experience.
• •Tell Stories, Don't Just List Features: Instead of saying 'high-quality full-grain leather,' describe it as 'Buttery-soft Italian leather that only gets more beautiful with time, sourced from a region known for its luxury craftsmanship.' This transforms a feature into a part of the brand's narrative.

Percepción Social

High-Quality Niche Luxury, Aspirational and Personal, Stylish & Functional

Ejemplos de Copy

• •Not just a bag. It's a story. From a family-run workshop in Italy to your shoulder. The Sofy Bag isn't just made, it's crafted. Each stitch tells a story of generations of artisans who believe in quality that lasts. This isn't fast fashion. This is your forever piece. #Zipperly #MadeInItaly #SlowFashion #ArtisanCrafted
• •Why I left a 6-figure tech job to make handbags. Trading code for craftsmanship. I wanted to create something real, with soul. Something that tells a story of culture and passion. This is more than a brand; it's my second chapter. ✨ #FounderStory #CareerChange #MadeWithLove #ZipperlyBags
• •The Luxury You Deserve. The Honesty You Expect. Experience true Italian craftsmanship without the logo tax. We partner directly with artisans to bring you timeless design and exceptional quality, fairly priced. Discover the Collection
• •Tired of the same old luxury brands? Discover ZIPPERLY—where timeless design meets authentic craftsmanship.
• •Your Perfect Travel Companion, Crafted in Italy. Lightweight, versatile, and effortlessly chic. Our leather bags are designed for the modern woman on the go. Inspired by global cultures and made with passion, a ZIPPERLY bag is the only accessory you'll need for your next adventure. Shop Now and Find Your Story.