Tono de Marca

friendly, youthful, aspirational, casual, engaging, positive, on-trend, modern, informative, and helpful

Valores de Marca

• •Accessibility and Trend-Focus
• •Personalization and Self-Expression
• •Community and Connection
• •Social Responsibility
• •Quality and Trust

Mejores Prácticas

• •Embrace a Conversational and Friendly Voice: Use "you" and "we" to create a direct connection with the audience. Ask questions in captions to encourage engagement and make the brand feel approachable.
• •Highlight Lifestyle and Aspiration: Frame the jewelry not just as a product, but as part of a lifestyle. Use phrases like "your daily armor," "ready for adventure," or "the final touch" to connect the pieces to the customer's life and aspirations.
• •Stay Positive and Empowering: Continue using affirmations and uplifting messages. This aligns with the idea of jewelry as a form of self-expression and confidence-boosting.
• •Be Transparent and Informative: When talking about materials like titanium or features like being waterproof, clearly explain the benefits to the customer. This builds trust and positions the brand as an expert.
• •Incorporate User-Generated Content (UGC): Encourage customers to share their "unboxing moments" or how they style their jewelry. Featuring UGC reinforces the sense of community and provides authentic social proof, making the brand more relatable and trustworthy.

Percepción Social

overwhelmingly positive; customers appreciate trendy designs, product quality (especially waterproof and titanium options), engaging online presence, positive unboxing experience, and social responsibility (animal rescue collaboration).

Ejemplos de Copy

• •Your everyday sparkle, redefined. ✨ Our new collection just dropped, blending timeless elegance with the trends you love. Waterproof, life-proof, and ready for your next adventure. Tap to shop your new favorite pieces.
• •POV: You're designing the necklace of your dreams. ✨ With over 70 charms in our Charm Lab, your story is yours to create. What will you design? Show us with #ZibaCharms!
• •From boardroom to happy hour, your jewelry should keep up. Our waterproof collection is made for the modern woman on the go. Effortless style that lasts. Discover the collection at zibajoyeria.com.
• •Hey beautiful, this is your reminder to shine. ✨ Treat yourself to a little something special today. Because you deserve it. Explore our collection of affirmation-inspired jewelry and wear your mantra.
• •Style with heart. ❤️ Every piece you purchase helps us support our furry friends at 'Los gatitos de Marlies.' Look good, do good. It's that simple. #ZibaConProposito #JoyeríaConPropósito