Tono de Marca

Aspirational, Adventurous, Confident, Rebellious (Underdog Spirit), Innovative, Design-Conscious, Direct, Value-Oriented, Community-Focused (Implied)

Valores de Marca

• •Quality & Craftsmanship
• •Innovation & Unique Design
• •Accessibility & Fair Pricing
• •Adventure & Lifestyle
• •Sustainability (Emerging)
• •Challenging the Status Quo

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the key elements of Zerpico's tone (e.g., adventurous, confident, innovative, value-driven, slightly rebellious) with clear do's and don'ts, and specific vocabulary examples. This guide should be the go-to resource for anyone creating content.
• •Emphasize the "Why": Consistently weave in Zerpico's core mission – challenging big brands, offering unique designs and quality materials at fair prices, and enabling an adventurous lifestyle. This "why" should resonate in product descriptions, social media captions, and email marketing.
• •Spotlight Material & Design Innovation: Use vivid and descriptive language to highlight the unique materials (wood, titanium, carbon fiber, recycled paper) and design features (engravings, interchangeable lenses). Explain the benefits these bring to the customer (durability, lightweight, unique style, versatility).
• •Maintain an Aspirational yet Accessible Feel: While showcasing an adventurous and stylish lifestyle, ensure the language remains grounded and relatable, reinforcing the value proposition. Avoid overly exclusive or elitist tones, aligning with the "underdog" and "fair pricing" values.
• •Address Past Issues Transparently (Where Appropriate) & Focus on Current Strengths: While marketing copy shouldn't dwell on negative reviews, the brand should be actively working to improve customer service. In customer interactions and potentially in broader communications (like an updated FAQ or "Our Commitment" page), acknowledge a dedication to customer satisfaction. Marketing copy should then confidently focus on the product strengths and brand vision.

Percepción Social

Positive Perception of Products (Design & Materials), Mixed Perception of Customer Experience, Seen as an Alternative to Big Brands, Kickstarter Association, Lesser-Known Brand

Ejemplos de Copy

• •Headline: Break Free From Boring. Discover Sunglasses Built for Your Next Adventure. Body: Tired of the same old shades? Zerpico crafts high-performance eyewear from unique materials like hand-finished wood, ultra-light titanium, and rugged carbon fiber. Get standout style and premium quality, without the big brand markup. Your journey deserves extraordinary.
• •Headline: Engineered for Impact. Designed to Turn Heads. Priced for Real Life. Body: We're Zerpico. We believe exceptional eyewear shouldn't cost a fortune. That's why we combine innovative design – from interchangeable lenses to intricate engravings – with materials built to last. See the world differently.
• •Headline: Don't Just Follow Trends. Wear Your Story. Body: Your style is unique, your sunglasses should be too. Our Eyewood collection features handcrafted wooden sunglasses with intricate engravings inspired by global cultures and history. Express yourself with eyewear that’s as individual as you are. Quality, character, and fair pricing – that's the Zerpico promise.
• •Headline: The Underdog is Here. Experience Premium Eyewear Without the Premium Ego. Body: We started Zerpico to challenge the overpriced, overhyped sunglasses market. We focus on what matters: innovative design, quality materials like titanium and carbon fiber, and a fair price for you. Join us and see the difference.
• •Headline: Adventure-Proof Style. Eco-Conscious Design. Body: From rugged trails to cityscapes, Zerpico sunglasses are built for your life. Explore our collections featuring durable carbon fiber, sleek titanium, and even eco-friendly recycled paper frames. See clearly, tread lightly, and always stand out.